Friday, February 28, 2020

(BKK)Managing Diversity Awareness Campaign Essay

(BKK)Managing Diversity Awareness Campaign - Essay Example al., 2006). One of the prominent reasons behind an increase in the differences amongst the employees lies with the inability of the managers or supervisors to manage the employees, resulting to gender inequality in the workplace. An important example of this can be the increasing tendency to develop and provide growth opportunities to the male employees in comparison to the females. Hence, there exists a need to develop several alternatives by which gender can be managed in the workplace, and which would lead to the establishment of a sustainable organization (European Union, 2008). Gender management is important, as it increases the scope of gender diversity and enables the employees to focus upon their respective goals. In this respect, the employees are able to perform their tasks as team members for effective attainment of organizational objectives (Powell, 1994). The diversity awareness campaign will be aimed at â€Å"Gender diversity in the workplace†, which is needed to be managed in order to prevent the emergence and development of differences with respect to employees. One of the most widely used tools to manage gender diversity in the workplace, which plays a crucial role in avoidance of conflicts is leadership. The diversity awareness campaign would focus upon a number of strategies to manage gender diversity in the workplace (UNDP, 2010). Leadership must be considered as the first priority of an organization, as it is regarded as an important driver of change. Leaders can play a lead role in facilitating gender diversity by providing quality training to the employees and ensuring that every employee works as a team and have equal opportunity to participate in the organizational decision making processes. Furthermore, a leader helps in establishment of gender equality through focusing upon formulation of gender equality initiatives (AHRI, 2012). ‘Focus’ is

Tuesday, February 11, 2020

The Basics of Marketing Ethics in the Cosmetics Industry Essay

The Basics of Marketing Ethics in the Cosmetics Industry - Essay Example The researcher states that for every professional, commitment to ethical principles and conduct is vital. Marketers have diverse ethical responsibilities for consequences that may emanate from their actions or decisions that may affect the public: customers and organizations. Based on ethical viewpoints, marketers conduct are guided by laws and regulations and basic rules of professionalism. Among the basic rules of professionalism that guide marketers are honesty and fairness. In essence, marketers must uphold integrity as professionals. They must undertake their duties through honor and dignity when serving their customers. They must not knowingly engage in activities that develop the conflict of interest. Further, marketers have the core duty to ensure information about products that they promote are not deceptive to customers. Marketers must reveal all substantial risks associated with a product that they promote or service usage to customers. In relation to honesty, information that is most likely to influence the customer’s decision to purchase should be disclosed by the marketer. During promotions, marketers must ensure their conducts are not misleading to the customer. They must not engage in deceptive sales strategies that may cause manipulations to the customer. Further, marketers must not engage in price fixing. In essence, they should disclose all price associated when the customer purchases a product. During promotions, marketers must apply rational balance between the buyer’s demands and seller’s interests. Currently, the company’s most dominant brands are NIVEA, Mauceri and La Prairie. NIVEA is among the global leaving skincare brand of products manufactured by the company. It expanded to international operations during the 1920s and 1930s. It has an estimate of 150 affiliates, globally, although Europe forms its largest market.